There is no life without death, no happiness without sadness, no success without failure.

They are all essentially two sides of the same coin; you can’t have one without the other, that’s just the way it is.

The Coimbra Sustainability Conference 2021 will demonstrate that Green Deal and Digital Transformation are two sides of the same coin. The conference will focus on 4 pillars:

Public Policy and regulation in the European Digital Market – the focus of this pillar is to identify and propose concrete actions in the areas where European Regulation is missing and preventing the general adoption of emerging technologies such as blockchain.

Education and training – will address the gap of skilled workers in information technology including measures to balance the gender bias. The gap ranges from students to C Level where the awareness of the available tools can be significantly improved.

Involvement of SMEs in the innovation process – traditional SMEs are yet to discover and value the importance of innovation to add value to their products and services. This pillar will be led by clusters and try to identify new opportunities to engage with traditional SMEs in innovation processes.

Adoption of innovative technologies by SMEs – will focus on how the results of funded projects can be maximized by fostering the adoption of the tools developed by SMEs.