The webinar offered a better understanding of the range of legal issues that a growing startup may encounter, in order to avoid the common pitfalls of developing and scaling a new business, as well as to gain a better position for long-term success.

The webinar gave tips and advice on how to prepare and present a business pitch to potential investors in order to secure funding for a project. It covers different approaches ranging from an elevator pitch to a longer business pitch, including market analysis, business model and strategy, an overview of the competition, risks, and financial projections.

The webinar gave an overview of the type of investors that entrepreneurs need and should look for, depending on the stage that their project is. Likewise, it contains hints on how to easily search/find the investors (companies, relevant personas) through desktop research and social media.

The webinar provided an insight on how to identify and better understand customer needs, in order to be able to develop properly tailored solutions. It covers the types of customer needs, how to perform customer needs analyses, as well as how to use the obtained results to provide marketable solutions.

The online workshop covered the ins and outs of social media channels and provided insights on reaching and engaging customers on the social network platforms that they use most in their free time.

The webinar gave an overview of PR in terms of inbound marketing used to reach the right audience with the right content at the right time and place, i.e. how to draw customers to one’s products and services via content marketing, social media marketing, search engine optimization and branding.

The webinar gave an overview of digital marketing options for SMEs and startups for establishing a strong online presence. It covered how to identify and reach the right audience, how to get started with keywords, how to choose the right social media platform, how to create content, how set up a content mix and scale it, as well as some tips & tricks.

The webinar covered the SME Instrument and Fast Track to Innovation, including the descriptions of eligible applicants, the application process, evaluation criteria, amount of available funding and upcoming deadlines, as well as some general tips & advice.

From Ground to the Cloud is an IoT Platform for Industry Digitalization. In this webinar, the participants learnt more about the optimizing industrial process, monitoring control and real examples of that application, following the evolution of the industry.

The webinar covered the principles of standardization on how to boost innovation through the standards and how to use them in the DIATOMIC project.